SM Lanang Premier opens Kadayawan with month-long Durian Fest


From August 5 to September 4, 2016, SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration.

The Kadayawan Durian Festival showcases the bountiful produce of key players in Davao’s durian industry. Already on its fourth year, it is the mall’s way of increasing patronage for the agricultural harvest of the local farmers. The many varieties of durian being grown in the region are also highlighted in the festival.

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.

Mallgoers are invited to visit the festival and grab a taste of durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds. They can enjoy eat-all- you-can Durian promos from Mondays to Fridays, from 10am to 4pm. Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.

SM Supermall Executives together with Davao Digital Influencers Inc. members
(SM Lanang Premier Mall Manager, Engr. Mary Therese Lapena Manalo, SMLP Public Relations Manager, Ann Catherine Puno-Reyes and AVP-Marketing SM Supermalls Mindanao, Russel Alaba
Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination. Like SM Lanang Premier’s official account on Facebook and follow @SMLanangPremier on Twitter and Instagram for news and event updates.
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